Executive Coaching

A thinking partner for your leadership challenges

The safety and strength of executive coaching

What is coaching?

My role as a coach is to provide a safe thinking space in which you can work on your thoughts, behaviour, habits, values and beliefs.

I will help you sharpen your understanding of the systemic context and your own role in it.

Coaching makes you take responsibility and make the right choices.

I have no other goal than to support you in addressing your challenges and opportunities.

Is coaching for me?

We live in a busy and complex world. And it’s just as busy and complex in our heads.

A sparring partner helps us refine our thoughts, take responsibility and make the right choices.

  • What opportunities do you see ?
  • What are your fears and doubts ?
  • What is your next step ?
  • Where are you stuck ?

Your progress is defined by the questions you answer.

So who do you surround yourself with to work on your progress ?

What topics do you coach on?

All business leaders face a variety of challenges and opportunities.  It is my firm belief that it is impossible to dissociate the business from the people, or as they say “the hard stuff from the soft stuff”.

Without being anywhere near complete, this list of topics gives you a sense of what often comes to the surface

  • bringing clarity to a company’s vision
  • visualization and communication of strategy
  • leadership
  • the operational/strategic balance of the CEOs workload
  • building a sustainable method of delegating to a team
  • assessing and steering culture
  • managing speed
  • aligning reason, emotions and assets in strategic decisions
What sets you apart as a coach?

This is probably the toughest question for me.  

Listening to my clients, they all say my value lies in combining a unique mix of experiences.

Business Experience

  • sales management of local and remote teams
  • strategy consulting with BCG
  • corporate experience as CFO and CEO 
  • turn-around experience in complex environments
  • governance experience as non-executive board member or chairman

People Experience

  • I have lead teams
  • in difficult conditions
  • and multicultural environments (USA, Asia, Europe, Africa)

Coaching Experience

  • I have completed certified coaching training
  • I am a member of the EMCC and ICF federations
  • I actively use intervision and supervision to grow


  • I studied at Solvay, Vlerick and Darden business schools
  • I keep on educating myself through content from a variety of sources (De Warande, Guberna, alumni associations, premium websites, …)
  • I read libraries full of books on all topics related to strategy, organizations, and human psychology.

Each client values each part differently. Some find it great that I was with BCG or that I was a CEO. Others call on me because they want a coach with team leadership experience.  Yet another values my knowledge of models, theories, and how I tie them together.

It’s up to you to reflect on what you look for in a coach.  I can just assure you that I will bring the full breadth of my experience to support you.

But I already have a board

That’s great! I’m a big believer in strong governance and board guidance.  

Having a board and a coach are perfectly compatible.  But they each serve a different purpose, and have distinctly different value to you.

Board members have their own agenda.  Of course they help you where they can. But their primary focus, as it should be, is the company.  And if they represent a shareholder, it’s their investment.  It’s not you.  

Also, the relationship with the board can be a challenge in itself.  Managing board dynamics are a recurring theme in the coaching sessions we have with CEOs.

So how does it work?

What's the first step?

Just reach out, and we’ll set it all up.

Based on your needs and preferences, I’ll build a custom program.  Among other things, we’ll personalize the duration of the program, the frequency of our sessions, the feedback and evaluation process, the location of our physical meetings, the possibility of using virtual tools, etc.

When we’re ready to move forward, you’ll receive a service agreement that confirms all the admin details, the privacy statement and our code of ethics.

Depending on the program, you’ll then receive a log-in to our secured online community.

Where does it take place ?

We have a dedicated coaching space near Ghent.  It is suited for 1:1 sessions as well as group meetings.

If preferred, we can meet at a remote location in Belgium or abroad.  We believe your needs are personal, and so your support should be too.

What is the investment?

As you can imagine, it depends on a variety of elements.

Time spent on coaching, pre- and post-work, and travel are obviously an important aspect of the cost.

But as a coach, my work doesn’t stop there.  Here are some examples of ways to personalize our collaboration, each having its impact on the overall investment.

Homework.  Most kids hate it, some adults love it 🙂  For those leaders who want to maximize the value of the coaching collaboration, we set up a series of homework assignments in between the sessions.  I make sure to review the assignment before the next coaching session and integrate it in our discussion.

Finding and sharing inspiring material.  There is an overload of interesting content.  Books, TED talks, HBR articles, you name it.  For some of my clients, I regularly research and compile a list of interesting sources.  One CEO client struggled with severe burn-out across many layers in his organization.  I reached out to topic experts, did my own research, and tailored the findings to his situation.

I regularly join review sessions with fellow professional coaches.  We exchange ideas and hypotheses to maximize value for the client.  These discussions, always on an anonymous basis, add amazing value to the next coaching session(s) with the client.  Simply put, it’s an investment in extra quality and impact to have your story brought to these anonymous review sessions.

After a number of sessions, it is good to pause and reflect.  What has worked well ? How could the coaching add even more impact ?  These intermediary evaluation sessions are optional, but they do add tremendous value. 

Do we need to involve anyone else?

Depending on your situation, there can be a third party involved.  

It could be someone you report to (e.g. the board or the CEO) or someone who sets up the coaching program (e.g. the HR director).  They all want to know how it’s going, where we’re making progress and what are the challenges we need to tackle.

The confidentiality of the coaching discussions is sacred, however.  

As a coach, we have our ways to provide these stakeholders with comfort and feedback about the coaching project, and to allow them to provide their feedback and ideas to enrich the process. All this is done without divulging anything that shouldn’t be.  

What about confidentiality?

We believe that safety and trust are foundational in our relationship.  So we gladly and fully commit to the highest level of confidentiality.  We don’t divulge anything from our conversations, not even the fact that we’re having them.  All the way up to the point where we don’t talk about the companies we work with.

Confidentiality is one aspect of the code of ethics we adhere to.  It is one of the important conditions of being allowed as a member of the International Coaching Federation and the European Mentoring and Coaching Council.  You can consult their respective codes of ethics here and here.


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